Trade in the broadsword for a scalpel by learning advanced linking techniques. Build the skills to wield links with precision to increase readership and build relevance, both of which contribute to higher rankings. You'll also learn how to use link strategy to build your editorial calendar, reduce bounce rate (and what bounce rate is and why you want it to be low), and how to avoid ranking losses and search engine penalties due to improper linking.

Cost: Free for ACES members/$30.00 for nonmembers

Click here to register for this webcast.

About the presenter:

Michelle Lowery is a digital content editor. She's been a writer and editor for more than 25 years, and an entrepreneur for 11 years. Her background both as a linguist and in the SEO and digital marketing industries has strengthened her understanding of language, content and influence. She uses this knowledge and experience to help her clients convey their ideas in plain language, optimize their content, increase their rankings, and earn conversions. Michelle is the author of “Self-Editing for Indie Authors,” and is currently at work on her first cozy mystery novel. She lives in San Antonio, Texas.