One of the primary best practices for writing and editing online content is to create a pull, not a push. However, with inbound marketing, there is a constant need for the push. In this webinar, get tips on crafting and editing compelling, non-weasely copy that exudes authority and confidence to overcome the cognitive burden that is promotional language. 

Cost: Free for ACES members/$30.00 for nonmembers

Click here to register for this course.

About the presenter: 

Chaviva Gordon-Bennett is a senior copywriter and editor at SmartBug Media. She graduated from the University of Nebraska-Lincoln with a bachelor’s degree in journalism and got her start at The Washington Post. After years working in digital marketing and social media management, Chaviva went back to what she truly loves: writing and editing. As a senior copywriter, Chaviva writes inbound marketing content for SmartBug’s clients and is responsible for managing a crop of freelance writers and editors.