Package Description

Date: April 18, 2024

Time: 4-5 p.m. ET


Online branding is a requirement for long-term success, no matter your job title. It's especially important for editors who work primarily by word-of-mouth. Social media plays a vital role in establishing professional relationships, showcasing your expertise, and even forging friendships. Learn how your personal brand directly affects your business brand, the basics of building your presence across LinkedIn, Facebook, Instagram, and TikTok, and tools for batching content across these platforms.

Learning Objectives:

  1. Understanding your personal brand and transferring that to your business brand
  2. Purposes of your brand across various social media platforms, specifically LinkedIn, TikTok, and Facebook
  3. Tools for creating a content marketing plan and content batching

Cost: Free for ACES members/$30 for nonmembers

If you get an error message saying you are not eligible to take this form, you may have already registered. If you have already registered, scroll to the bottom of this page and click the title of the course to the left of the paper clip icon.

About the presenter:

Shannon Scott is a fiction writing coach, fiction manuscript evaluator, fiction developmental editor, and nonfiction line/copyeditor. She works with self-publishing and independent authors in LGBTQIA+ romantic suspense and military/espionage/police thriller genres. She's built her brand across LinkedIn, TikTok, and Facebook, and successfully rebranded in January 2024 without losing her core message, values, and mission as a guide for fiction writers and editors.

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