Matching data to content KPIs

Building sustainable data-based content research strategies

Big principles from big studies, a summary from the latest research

Cost: Free for ACES members/$30.00 for nonmembers

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About the presenter:

Susan Moeller is the Senior Marketing Manager at BuzzSumo, where she helped to create the 2019 Ultimate Guide to Facebook Engagement, "What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)" --with Buffer, and "We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing"--with Brian Dean. She loves thinking about how to connect better with an audience. In her spare time, you can find her knitting or learning R (to better analyze data).