People resent being corrected. No one wants to hear that words they’ve used their whole lives are offensive to company stakeholders. So how can you raise the standard of writing in your organization if people don’t want to hear about it? They may not want a co-worker to tell them, but people respond differently to software. Mishandling company branding, use of technical terms, and sensitive language are just some of the errors you can build into PerfectIt. Building your style manual into PerfectIt helps colleagues learn how to write at your organization without feeling scolded. When they send you better text, your own edits will be more effective too.
Cost: Free for ACES members/$30.00 for nonmembers
About the presenter:
Daniel Heuman is the creator of PerfectIt and the CEO and founder of Intelligent Editing. His software is used by thousands of editors around the world. In addition to ACES, he has given workshops at editing societies that include SfEP, Editors Canada and SENSE.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
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