People resent being corrected. No one wants to hear that words they’ve used their whole lives are offensive to company stakeholders. So how can you raise the standard of writing in your organization if people don’t want to hear about it? They may not want a co-worker to tell them, but people respond differently to software. Mishandling company branding, use of technical terms, and sensitive language are just some of the errors you can build into PerfectIt. Building your style manual into PerfectIt helps colleagues learn how to write at your organization without feeling scolded. When they send you better text, your own edits will be more effective too.

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