Date: March 20, 2025

Time: 4-5 p.m. ET

Description:  

You know you need a website for your freelance business, but what should it include? How should it present you and your service? And most important: How can it turn more visitors into clients?

The solution is less about what your website says and more about how persuasively it says it.

Persuasion is a journey: From understanding your prospective clients to creating a positive feeling in them and earning their trust. People will only hire you if they trust you.

In this 60-minute webcast, you’ll see how high-converting websites work their magic. You’ll learn 5 ways to add persuasion to your website and how to create a plan to put persuasion to work on your website.

Three learning objectives:

1. What persuasion is – and what it isn’t
2. How to frame your service in terms of your client’s needs
3. How to create a plan for adding persuasion to your site

Cost: Free for ACES members/$30 for nonmembers

If you get an error message saying you are not eligible to take this form, you have already registered. Once you are registered, access the webcast by scrolling to the bottom of this page and clicking the title of the course to the left of the paper clip icon.

About the presenter:

Erin Brenner is the author of The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability and the 2024 winner of the Robinson Prize. She offers one-on-one business coaching and website and LinkedIn profile reviews to freelance editors.

She is the owner of Right Touch Editing, a boutique editing agency that specializes in helping SMBs, government agencies and business professionals reach their writing goals.

Erin is a Full Member of ACES and an Advanced Professional Member of the Chartered Institute for Editing and Proofreading. Follow her on LinkedIn and BlueSky.