Date: December 12, 2024

Time: 4-5 p.m. ET

Speaker: Jaime Brockway

Description:  

Copyediting or proofreading website copy is different, in some ways, from editing other kinds of content.

Website copywriters carefully choose the language to convert website visitors to customers. They optimize every word not just for SEO, but also to speak directly to a target audience with the goal of getting it to click. 

So editors have to make sure their changes don't detract from copywriters' work — how to edit without disrupting that conversion. 

In this webcast, Jaime will introduce the basics of editing website copy, starting with how website copy differs from other copy and why it can get away with language that other copy can't. She will also discuss how to work successfully with copywriters and what editors might charge for copyediting web copy.

Finally, Jaime will provide links to blogs and resources where attendees can learn more about copywriting and how to edit it.

Cost: Free for ACES members/$30 for nonmembers

If you get an error message saying you are not eligible to take this form, you have already registered. Once you are registered, access the webcast by scrolling to the bottom of this page and clicking the title of the course to the left of the paper clip icon.

About the presenter:

Jaime Brockway has been a professional editor since 2014. After years of copyediting for New York City magazines, including as national copy chief of Time Out North America, she began freelancing full time in 2018. She has edited digital publications for a decade and studied web copywriting so she is very familiar with SEO. Today, Jaime offers editing and writing services to publications, businesses, and content agencies, including the Atlantic Re:think, Tablet Magazine, Afar Media, and Oatly.