Package Description

Date: July 17, 2025

Time: 4-5 p.m. ET

Speaker: Emily Primeaux

Description:  

The communications landscape is teeming with groundbreaking AI tools, but it's important to remember the indispensable role of humanity. While these tools undoubtedly enhance efficiency, they still require the infusion of voice, storytelling, and narrative to truly resonate. This session will examine the relationship between technology and human connection, using examples of how AI can improve efficiency while humans remain centered in the message. We'll harness the best of both worlds to craft compelling narratives that transcend the digital realm and resonate deeply with our audiences.

Three learning objectives:

• 1. Infuse narrative in AI-created messages to foster engagement.
  2. Craft compelling content that emphasizes authentic human voice.
  3. Use AI to amplify rather than replace our storytelling prowess.

Cost: Free for ACES members/$30 for nonmembers

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About the speaker:

Emily Primeaux is the writing manager at Dragonfly Editorial where she and her team deliver clear and compelling outsourced content. Emily has experience across website content and magazine development, magazine production, marketing communications, and thought leadership. She has built her career interviewing subject matter experts such as Theranos whistleblower Tyler Shultz; Matthew Caruana Galizia, son of murdered Maltese journalist Daphne Caruana Galizia; Pulitzer Prize-winning investigative journalist Bastian Obermayer; the DEA agents behind the hit Netflix show "Narcos;" and more. She writes long-form articles, thought leadership, profiles, case studies, and white papers on a multitude of topics, such as fraud, finance, compliance and governance, technology, and accounting and auditing.