Package Description

Date: October 16, 2025
Time: 4-5 p.m. EST
Speaker: CaTyra Polland, M.A.

Description:  

If you're an editor looking for exposure, this webcast is for you. You'll learn about various options to be featured or interviewed. Public relations can increase visibility, build your online reputation, and connect with your target audience.

Learning objectives:

1. 1. 1. Understand the difference between earned media vs. owned media
      2. Acknowledge what your goals and preferences are
      3. Identify appropriate media opportunities (earned or owned)
                  - Blog posts (earned or owned)
                  - Collaborations (earned)
                  - Live interviews (both)
                  - Newsletters (both)
                  - Podcast interviews (both)
                  - Social media (both)
      4. Prepare for opportunities 
                  - Research for blog posts
                  - Take notes before the interview
                  - Share/promote collaborations
                  - Create partnerships

Cost: Free for ACES members/$30 for nonmembers

About the presenter:

CaTyra Polland, M.A. is the founder and CEO of Love for Words (a minority/women-owned Business Enterprise (MWBE) editing and copywriting company). Through Love for Words, CaTyra serves as a guide and mentor to each client. 

She is an award-winning author, entrepreneur, editor, creator, poet, and international speaker. CaTyra has been recognized for her ambition, community service, and literary expertise. She has received the following awards and honors. 

 - 2023 ATHENA International Finalist;
 - 2023 Rochester Business Journal Elevating Women Honoree;
 - 2023 Cystic Fibrosis Rochester’s Finest Honoree
 - 2022 ACES Richard S. Holden Diversity Fellow
 - 2018 Rochester Business Journal 40 Under 40 Honoree;
 - 2015 National Point of Light Honoree. 

CaTyra created the Literacy Love Scholarship for high school students in Rochester, NY. She is also the hostess of Editor Knows Best, an international podcast for literary creatives. Last but not least, CaTyra founded National Black Authors Day (May 4), and she mentors up-and-coming editors. 

In her free time, she enjoys thrift shopping, traveling, hosting events, and visiting museums. CaTyra’s mission is to promote literacy, empower others, and see her wildest dreams come to fruition.