Date: Thursday, November 18, 2021

Description:

Most of us editors are trained & used to editing for clarity, flow, etc. BUT if you have (or want) a gig as an editor in B2B/SaaS/tech, you will do a much better editorial job if you also start thinking as a marketer or strategist. Knowing these 4 things will give you an advantage:

• What working in tech actually looks like
• How to think like a content strategist
• How and why a content brief is done
• What the jobs-to-be-done framework is

Click here to register for the webcast.  If you get an error message saying you are not eligible to take this form, you may have already registered. If you have already registered, scroll to the bottom of this page and click the title of the course to the left of the paper clip icon.

About the presenter:

I’m Fio (fee-oh). I have opinions about:

- The need for content teams to be customer-centric

- The importance of taking a product-led approach to B2B content

- Why em dashes are the best punctuation mark of all time

I am the former Senior Editor at Hotjar and current creator of the contentfolks newsletter