Anti-hustle Marketing and Business Development for Freelancers

Date: Friday, January 28, 2022

Time: 4-5 p.m. ET 


Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.

What if your marketing strategy could also come from a place of generosity? Of giving with no expectation of return? Of anti-hustle, of unsales, of give without take? How might such an approach still enable you to pay the rent?

In this one-hour webcast, we'll discuss the three-part anti-hustle strategy that I’ve used to double my freelance income in the past 12 months. We’ll discuss how giving away your favorite editing secrets, putting the spotlight on others, and amplifying the ACES brand can bring you more clients—and enable you to help other editors find clients too.

Cost: Free for ACES members/$30 for nonmembers

Click here to register for this webcastIf you get an error message saying you are not eligible to take this form, you may have already registered. If you have already registered, scroll to the bottom of this page and click the title of the course to the left of the paper clip icon.

About the presenter:

Letitia Henville (she/her), Ph.D., is an award-winning instructor and editor who helps academic researchers to articulate their goals to an audience of their peers. She lives and works on the unceded, stolen territory of the Səl̓ílwətaʔ and xʷməθkʷəy̓əm people on the land now called the Dunbar region in Vancouver, BC. Letitia is a cheese-loving misanthrope, and she writes the monthly advice column "Ask Dr. Editor" for University Affairs. Her first name rhymes with "militia."

Twitter: @shortishard


Course Details

Anti-hustle Marketing and Business Development for Freelancers01:00:00
Anti-hustle Marketing and Business Development for Freelancers 01:00:00
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