BEGINNER

Editing Cookbooks: The Little Things Matter

  • Cookbook buyers say they want luscious food photographs, contemporary themes and interesting stories. That may be, but they also expect the recipes to be impeccable in consistency, accuracy and instruction or else the cookbook is deemed a failure.
  • 01:00:00
Recorded Webcast

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STANDARD

How to Create Headlines that Connect

  • The three C’s of great headlines are capture, connect, and click. Connect is often overlooked in the quest to achieve the other two but can be the most crucial.
Recorded Webcast

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ADVANCED

Handling Non-English Words in English Text

  • When you handle names and other words from other languages, there’s much more to it than “Do I italicize this?”
Recorded Webcast

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STANDARD

Why the most exciting content begins with boring data

  • Find and use meaningful data to inform content and communications strategies and build meaningful connections with your audience
  • 01:00:00
Recorded Webcast

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STANDARD

Verification Fundamentals

  • Attend this webinar to learn time-saving methods to verify the authenticity and accuracy of images, videos, and reports that you find in social media and elsewhere online.
  • 01:00:00
Recorded Webcast

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ADVANCED

Small Changes, Big Difference

  • One often-overlooked aspect of editing is the small "cleanups" editors do to make copy smoother, clearer, and more concise.
  • 01:00:00
Recorded Webcast

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ADVANCED

Readers, Relevance and Ranking: Advanced Linking Tactics and Strategies

  • You know you should be linking internally and externally "for SEO," but what does that mean, exactly?
  • 01:00:00
Recorded Webcast

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STANDARD

Macros 201: The Shell Game

  • Already using basic macros in Microsoft Word? Now learn to use three simple but effective macro "shells" to power up your current tools.
  • 01:00:00
Recorded Webcast

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STANDARD

Know Your Audience: Using the Right Voice and Keywords in Content Marketing

  • If you are editing web content for content marketing purposes, learn how to use keywords and voice to account for the medium and your audience.
  • 01:00:00
Recorded Webcast

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STANDARD

The Basics of Readability

  • Samantha Enslen, ACES vice president and owner of Dragonfly Editorial, discusses the basics of readability.
  • 01:00:00
Recorded Webcast

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